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Entry: My Monster - Procrastination Blog: The Fool
| Reasons why you should consider text message marketing as part of your customer communications
As more brands look to target customers on the move, text message marketing is becoming
an increasingly essential part of effective multi-channel marketing.
However, with few digital marketing agencies featuring free SMS as a core offering,
their clients are potentially missing out on communications with customers and increased ROI.
Organisations mistakenly believe that text message marketing requires heavy
investment in apps and does not allow for personalised, targeted communication and lacks
strong analysis to support ROI. The reality is that access to mobile communications is far easier than perceived
and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as
sending a personalized & targeted text message. The means
to instigate two-way SMS messaging between a company
and their mobile users is essential to building a brand in households around the world provided consumer privacy is protected
through legal requirements for opt-in.
In this post we will summarise the key findings from
our latest whitepaper which we explain in our webinar
on The benefits of using free SMS in your marketing mix and discuss why
free bulk SMS should be used in a communications mix as well as looking at how it can be used as part of a multi-channel strategy for engaging with customers across the customer lifecycle.
1. It_s a direct, immediate channel
Free bulk SMS is one of the most immediate channels
available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time critical messages
will be read almost instantly. A significant 45% of SMS campaigns generate a
successful ROI, reaching over 50% when combined with other popular channels
such as email and social media.
2. You can use shortcodes to simplify response and build your database
Have your customers make the first move by adding a shortcode or
keyword to print collateral, advertisements and advertising boards as well as social media.
This strategy means that customers soon become familiar with a brand_s
code and keyword and are therefore more likely to interact and respond.
3. It can support and integrate with other channels
It is important that all channels work well together within the marketing mix and text
message marketing is no exception. Free SMS
is a great standalone channel, however it also has the ability
to enhance and support other marketing mediums, such as social media and email.
As well as being great on its own, free sms
delivery can also function to enhance and support other popular mediums among consumers, such
as social media and email.
For example they can serve to remind customers to read an email sent by a brand hours or even days before.
A simple follow up free SMS asking _have you
read our email?_ can help increase email open rates by 20%_30%.
4. You can learn more about your customers
Free SMS is a great channel to get feedback from your customers via surveys.
Research shows that on average 31% of consumers will respond to a survey via SMS with
the average response time for users being just over 5 minutes.
Meaning you can get great results in a short period of time.
5. You can increase customer engagement
Think offree SMS as a way to enhance how your brand engages with your customers across the entire customer
lifecycle. Businesses should remember to vary the type
of content they send out - while customers may value updates and news on forthcoming developments within the brand,
this information is best delivered via email where longer, more creative
messaging is more appropriate.
Although marketers may feel that sms unlimited is invasive,
many consumers are now familiar with text from when using local services like dentists, garages
or hairdressers or public services like the
NHS. This is a great example of how the NHS is engaging
its audience in an admittedly high-engagement occasion!
Additionally, brands can use free sms online for more immediate,
expected sales-related offers such as vouchers, discounts, promotions or even birthday
messages.
6. Response data enables you to monitor, track and improve
Tracking meaningful ROI, identifying customers engaging by
send and receive sms online free and monitoring delivery rates are all possible through SMS revealing the realities to the misconception of SMS being an untrack
able channel and bringing it more in line with what has been possible with email for years.
By using these analytics, businesses can create further targeted
campaigns and continually build a better understanding
of their mobile database. Not only does it mean they save money and
improve ROI but by profiling and segmenting out numbers that
are least likely to respond,free SMS delivery allows a company to target those customers via email or another channel.
Looking for solutions to increase your business?
Start using SMS Marketing tools, to increase your business opportunities.
A free SMS or SMS blast Malaysia services is required to enhance and boost up
your business in terms of marketing or promotion. If you have not used the
internet to send and receive SMS online free, that means you are wasting your time and money on paying for your internet.
Because by using the same internet to promote your business
by sending free bulk SMS or text message marketing you can earn money instead of wasting.
So start using your internet to send free SMS online to mobile and use the free SMS delivery services.
In 2020,if you_re still looking for digital marketing tools, SMS Marketing or SMS Provider, that
can be considered. Do not hesitate to contact us for more information and insights for sending online free SMS to mobile,
SMS Unlimited, Free SMS Packages, SMS Blast
or Bulk SMS Solutions in Malaysia.
Try out our online SMS Malaysia services for sending
free SMS across Malaysia, by using textingonlline.
You can get unlimited SMS plans to send unlimited SMS for your marketing purposes or promotions.
Our platform provides you the best blast SMS services with maximum delivery rate.
SMS blast Malaysia is to be used to promote your upcoming promotions and special
sales packages during festival seasons.
You can also send free text SMS, a free text message services is being provided
by our company. Bulk SMS services through our channel are being used
by a lots of different companies nowadays to increase their income.
SMS marketing nowadays is a famous method of promoting
your business, so get your unlimited SMS plan and start growing.
Send SMS online Malaysia for your marketing purposes and get your sales increased.
WHY You Should Be Using SMS Marketing?
90% of text messages are read within 10 seconds based on research statistics.
Why? A typical human behavior would take a glance at their
phone upon receiving an alert. They might not look
into it, but the 2-3 seconds taken to look into the notification is sufficient for users to tell the content of the text message.
Now you might think, what does it mean for text messages open rates?
Well, a pretty noteworthy 98%. In 2019, people are constantly checking their
phones, a device close to them. It is to bare minimal rate that they would miss a notification posted directly to their mobile phones.
With many marketers strategizing contents for
email marketing to potentially reach out to their prospective clients, rates of opening of
text messages still greatly surpasses emails, which hovers around only 20%
of open rates. The frustration of promotional emails is
greatly shown here. People would think that getting loads of spam mail is frustrating, but
this is the lesser of the case when it comes to text messaging(SMS).
How To Effectively Use SMS Marketing?
Say if you have a pool of 100,000 customers that you wish to
inform about your new promotional package. How would you blast this information to
them? Options are, you would consider using company_s website, Facebook messenger, email promotions, or using
text messages(SMS blast). Comparing these mechanisms, which methods are the most effective?
If the promotional package is blasted through 100,000 emails, chances are,
customers would think of it as a spam mail. A mobile application can be used to send push
notifications, but how many of the 100,000 customers would download and retain your application? As digital marketers, we often talk about
responsive web design, SEOs, and strategic email
marketing, but SMS Marketing is still one of the most underutilized tools.
Some of my clients tend to assume that conveying information through text messages(SMS) is an outdated mechanism,
some claiming that there is no result produced due to spamming.
I would say the result of the mechanism depends on your approach.
Spam messages are categorized into two different approach, giveaway or promotion.
Giveaway : _Stand a chance to win an iPhone X while you go on your
trip to Seoul_
Promotion : _50% discount on Seoul trip travel package_
The giveaway approach in text messages(SMS) is an effective approach.
Imagine receiving a text message with the content: _Prize: Brand New Mercedes
Benz_. This boils down to the importance of the first few words in your
promotional message. It determines the opening rate of the message.
From there, you can then provide a website link allowing users further look through detailed instructions
or even register their interests. In 2019, if you_re still looking for
digital marketing tools, SMS Marketing can be considered.
Do not hesitate to contact us for more information and insights for Bulk
SMS Solutions in Malaysia.
5 Reasons Why SMS is NOT an Outdated Method
Quickly and directly reach out to your potential customers.
SMS is the most straightforward method to directly reach customers.
API Integration allows message to be easily delivered and viewed instantly.
Engaging customers on a personal level. Best way to send
coupons, special deals, announcements, events to customers.
You are not only speaking directly to them for promotion, but also
engaging in a personal level.
Greatest reach around the world. Think about it,
95% of adults worldwide owns a mobile phone. Moreover, it requires no
internet for both sending and receiving text messages allowing
it to work on all phones.
Immediate feedback received from customers. Two methods can be
used, by including a reply code as well as a link to a website landing page.
Set up a text message marketing and expect to have hundreds of
feedback within minutes.
Cheapest way to reach customers directly. Cheapest SMS bulk prices are provided
by SMS bulk companies in Malaysia due to the low
Malaysia SMS prices. |
|
Bernd |
Thursday, 09 July 2020, 15:16 PM |
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Entry: My Monster - Procrastination Blog: The Fool
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Thursday, 09 July 2020, 12:39 PM |
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